Wednesday, October 24, 2007

Negative Labels

Saying for the Day-The average man's judgment is so poor he runs a risk every time he uses it. Edgar Watson

The other day I went grocery shopping with Betty. As I browsed the aisles I saw a number of packages that had in big black letters on their labels “ Contains No Trans Fat”. Some of these products I am sure never contained “Trans Fat“ . I understood what we had here was a new kind of negative advertising. If Trans fats are bad and this product doesn’t have any then
the product must be good. It might have a bucket of salt and enough regular fat to kill you but it has no Trans fat so it is good for you.
I began to think of the possibilities of negative label advertising. The
following come to mind.

Contains no radioactive material” on a baby food jar. You wouldn’t want to feed your baby food that was radioactive would you. Well then trust us ours isn’t. We can’t speak for the competition.

No Road Kill used in Product” on ground meat. You don’t want your hamburger to contain part of the neighbor’s dog or bunny now do you?

No Powdered Bat’s Wings” on product to control your cold. Even if powdered bat’s wings can keep you from sneezing would you want them in your cold product?

Contains no Dioxin” on any food product. Everybody knows dioxins cause cancer. So it is good to know there aren’t any in this product. Producing it may have sent piles of dioxins into somebody’s lake but that isn’t your problem.

Contains no Rat or Mouse Droppings” on cakes or cupcakes. You have always been afraid those little black things you found in store bought cakes and cup cakes were rat or mouse droppings. Now you won’t have to worry. We are telling you they aren’t.

Now let your imagination run wild and see all the other possibilities for negative package adds.

@@@@ News from Pigeon Falls-The little town in my basement where the trains still run, dragons fly, and life is back to normal– Petrovich shared with Pigeon Falls the first draft of his biography of the great Russian Poet and seer Alexis Grengicoff .
Alexis Grengicoff was born into a rich Russian family. His father was a relative of the Czar Ivan IV and often visited at the palace. His mother was a deeply religious woman of the Orthodox Faith. The home was filled with religious Icons. His father was a heavy drinker and a cruel man when drunk. He beat both his wife and young Alexis. As a relative of the Czar he wielded tremendous power and used it to terrorize the peasants and small landowners. When Alexis was twelve his father was found dead on the road to the palace. His throat had been cut but the killer took nothing.
From that time on Alexis was under the influence of his mother who convinced him that God wanted him to be a priest. At fourteen he began to have visions. He saw things that didn’t exist like flying machines and wagons that moved without horses. These early visions were not recorded and so are lost forever. It is known that they contained a lot of birds.
At age twenty one Alexis was ordained to the Orthodox Priesthood but choose not to Pastor a Church. Instead he joined a monastery that was part of the Little Brothers of Truth . There he served as the Monastery's priest most of the other Monks not being ordained .
Soon his visions became worse and he began to drink to get relief from them. This lead some to believe that his drinking was causing the visions but they had it backwards. His visions were causing the drinking.
It was at this time that one of the other Monks decided that Alexis had a gift from God and was having visions of the future which should be written down.
To be continued:

Today's Link-The User Pool- How bad bosses try to appear good.
A great breathing day. I started two degrees higher in the normal range than the last few days. I visited all the links and left comments on most of the new entries. I worked in the basement getting G scale items ready to sell on E-Bay. Our dog decided to be a cat and caught a field mouse. It was tossing it in the air when Betty made it quit.My sister called. Her son Todd coaches a football team at a UP high school. Last year his team lost most of their games. This year they are in the play-offs and have home field advantage. I sold my engine on E-Bay for a fairly good price. I listed another car. Now I need a breathing treatment.


Blogger Janvangogh said...

Petrovich getting jealous of Tommy TW? -- Trying to drum up interest in his book instead of Tommy's Murder in the Sauna?

6:01 AM  
Blogger judie said...

Really good post about advertising. It's everywhere, isn't it? One HAS to read labels to know what they are buying. DH and I do. It takes a minute longer, but it's worth it knowing what goes into our body.

7:34 AM  
Blogger Nessa said...

Bottled Water - Sugar Free and Fat Free

8:28 AM  
Blogger Nessa said...

Alexis had a tough childhood.

8:29 AM  
Blogger Bubbles said...

Hi, Like your post on negative labels. Very insightful.
Your add ons are very funny. My favourite is Contains no Rat or Mouse Droppings.

4:58 PM  
Blogger Nea said...

I think I have seen a whole lot of negative advertising here lately. Someone came up with the idea, and although it is a bit more subtle than the bat's wings, I know they are usuing it. Espeically the trans fat advertising that jello has no trans fats. Did they ever?

Did you know that your quotes of the day are posting twice?

Oh by the way, that was sure mean of Betty to take aways your dogs new mouse playtoy......haha

5:28 PM  
Blogger Margaret said...

Oh my, that poor little mouse. Was it dead?

5:43 PM  
Anonymous quilly said...

You know that you can go to the beverage section of your local super market and buy diet water don't you? (In case you didn't know, I promise I am not joking.) One day while standing in the beverage section buying soda I heard two teenage girls talking about the diet water. One asked the other, "Why does it all have to be flavored? I just want plain diet water."


7:14 PM  

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